The question that completes the insight, “So what?”

I don't know how it started today at lunch with colleagues, but one person talked about an experiment.

“When there was one person in the room, the alarm went off, and that person jumped out of the room, but as the number of two or three people increased, they only looked at each other and stopped going out.”

It was the marketer who said this.

I was reminded of what I saw in The Psychology of Persuasion Approval.

“When someone falls down on the road and asks for help, people say that no one will help.”

Then he says this again.

“In a village, there was a dead person on the side of the road, so the police came, and the police suspected that the whole village was an accomplice. As a result of the investigation, the villagers saw him, but they did not think that someone else would help, and all the villagers did.”

This is the bystander effectBystander Effect) did.

Bystander Effect: The ability of people to help people in crisis is determined by a number of factors. Time pressure, ability to help, and personality all play a role. An interesting fact is that helping behavior is determined by whether there are other people besides me. In particular, the more witnesses people have, the less they help others. Even if a helping action is performed, it takes longer to perform a helping action. Dali and Lataine called this phenomenon the 'bystander effect'.

I had a problem. Of course, I saw it in a book.

“What should you do if you fall on the roadside and you see people?”

I remember the answer from the book.

“Help me!”


“There, the man in the red jacket, please help me”

That said. The idea is to nominate a specific person so that people do not stand by.

In the front, there is a story about the phenomenon, and it is sometimes called the 'whatmuseum effect'. If you just say that this is what it is, it's over. So what? So what should I do? There must be more questions - and we must find answers to them.

One of the words that impressed me when I was in graduate school was “so what?” seems to have been

I've been doing this kind of research, and I've come up with different results.

Then the question that comes up is “so what?” am.

So what? So it looks like it's like that.

From experience, it depends on the circumstances, but it seems to have been the general meaning.

“So what does that mean?”

“So what can you do?”

“So what should I do?”

“So what does that have to do with the original topic?”

“So can we solve the original problem?”

“So what is the solution?”

“So is that important?”

“So, are you reluctant to write a thesis?”

It's terribly difficult to find something in a phenomenon, but it's important to find out what to do from that discovery. In particular, it seems to be the attitude that researchers should have.

Let's say that in a certain phenomenon, we found a discovery such as "People seem to be trying to get their recognition from other people" and "I looked at people's eyes like this". So what? What does that mean? So what? So what should I do? It seems that more questions are needed and we need to find an answer here.

Let's try it.

"So what?"

If you don't do well, you may be bullied by your friends or co-workers, so you should try to cover it up ^^


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