Behavioral design thinking to find solutions from user behavior

elevator button

Korea HCI Research Societyin the year 2000 Discussion of the icon on the elevator buttonthere was After that, I went to a building I haven't been to, a business trip abroad, or a trip. elevator I watch carefully every time I ride.

Today I saw an interesting elevator button in the book Behavior Design.

Below is a photo of what's in the book, said to have been designed by the students of the book's author, Marata Chiaki.


The opening and closing of the elevator is shaped like a human mouth. It is interesting!

It may be a visualization of the state, but the button is a function that makes an action, so it should be mapped in the mind.

So, opening is not 'open state' but 'open', so the icon with the mouth open should immediately come to mind to select.

Instead of the original button, I just looked at this picture and imagined it.

I'm in the elevator and the door is about to close, but someone is trying to come in from the outside. I need to open the door quickly, but how quickly can I identify it?

I'll have to actually experiment, but it's annoying, so I imagined it. In my case, the open mouth came right in.

And this metaphor and mapping is likely to occur.

elevator = human mouth

open = open mouth

close = close mouth


Ah! I imagined hehe

Elevator = cannibal monster


Looks fine! However, it is unlikely that such an icon will be attached to an elevator with a classy appearance. It has to match visually. Instead, it would be appropriate to attach this icon to a building of a creative company such as an IT or game company.


Portable Personal Chopsticks: The act of splitting chopsticks can be done as it is.

It is a product called Uqu designed by the author of this book.

(photo source)

According to the book, in Japan, the act of splitting new wooden chopsticks is considered to be in contact with the starting point of 'starting something'. In addition, it is said that a disposable culture has developed because people are reluctant to use their own chopsticks and throw them away. Recently, there has been a movement to be environmentally conscious, and it is said that more and more people are carrying portable personal chopsticks.

This chopstick holder is made to open like new wooden chopsticks when opened.

I found it on Rakuten and it's for sale. The price is 12,960 yen.quite expensive

This book is written by a product designer and a visiting professor. It discusses problems, but does not suggest solutions or theories for solutions, and the only design methodology is a workshop.

The workshop method can be made by doing it once or twice, but if you are actually trying to do it for the first time, you will need these reference materials again.

Act on the book title, design thinking I made it sexy by putting the same keywords,  Marketing that makes a book that sells with a single title this seems a bit strong

The author is not a theorist but a practitioner, so this person's own design ability is probably superior to the theory or methodology for a solution.

<Behavioral Design Thinking: A New Method of Design Management > This book has a lot of questions that beginners in this field should read, so it is worth reading for those who think that it is to visualize or make a design pretty.

Behavior Design:




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