IDEO's Methodology

IDEO is starting its methodology with field research, and is showing success stories through field research and brainstorming.

If you want to see real-world examples and success stories of how field research is being used in product development and how it works with the different stages, it would be a good idea to refer to IDEO's methodology and books. And what I feel is that we need not only ethnographers to conduct field research, but also creative people who can turn their findings into meaningful products.

It looks like a publicity brochure for IDEO, but there is a book that gives you a glimpse of the company's methodology. The original title of the book was < The Art of Innovation >>, and the Korean translation is <<Joyful Innovation>>.



IDEO's website MethodsThe methodology outlined in the Edo book is shown, and it consists of four major steps.

1. Observation

2. Brainstorming

3. Prototyping

4. Implementation


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